Absolut purity

Absolut vodka produces a poster of extreme purity.

Absolut Vodka treated Parisian bus commuters to a treat from Dec. 14 to 20. A bus shelter on Avenue de l’Opera during that time displayed a poster from the vodka brand that celebrates purity from a variety of angles. Developed by Paris-based TBWA\BEING, the poster was made without ink, without chlorine, on 100% cellulose paper. The image seen was created by the paper folding genius of artist Simon Schubert. Perhaps genius is an understatement. Dude’s got serious skills.


advertiser: Absolut Vodka
agency: TBWA\BEING