Back to the future

Mitsubishi fast-forwards in time.

To promote its new 10-year Powertrain Warranty, Mitsubishi, in this commercial developed by Toronto-based John St., shows just how long 10 years really is. As a dealer explains the warranty to a customer, they both take a second to consider the length of time. In that second they become their future selves: bald, with crying children. Luckily, they pop back to their normal selves and are left with the realization of how long 10 years really is, as well as all of their hair. If only some of us could be so lucky.


advertiser: Mitsubishi
agency: John St.