Catchy story

Corre Cutia Bookstore keeps readers' lights on late.

More and more, people seem to be reading books less and less. We think, however, that that there’s nothing quite like the experience of reading a good book. The neat print ad by Brazil-based Lápis Raro, promoting Brazil’s Corre Cutia Bookstore, effectively shows that though few might agree sometimes, a good book is worth keeping the lights on late.


agency: Lápis Raro Comunicação, Belo Horizonte, Brazil
CDs: Carla Madeira, Cristina Cortez
AD: Francisco Valle
copywriter: Gustavo Costa
illustrator: Francisco Valle