Heinz's garlic sauce requires a wide berth.

Nobody likes garlic breath invading their personal space. It’s an insight that Amsterdam-based N=5 took to heart when coming up with a way of promoting Heinz’s Extra Strong Garlic Sauce in print. It created a newspaper ad for the brand and placed it in the personals section, with the personals giving the bottle of sauce a wide berth to avoid its pungent aroma. Not a bad way to stand out in a crowd.


agency: N=5, Amsterdam
CD: Jeroen van der Sluis, Lukas van de Ven
AD: Ed van Bennekom
copywriter: Jasper Diks