Keep it simple

Canadian Direct doesn't need flashy illustrations.

Canadian Direct Insurance is keeping it simple with its latest campaign, care of Vancouver-based Noise. It wants consumers to know, simply put, that it saves people money and that’s a message that doesn’t require crazy artwork to convey in commercials…or does it?


advertiser: Canadian Direct Insurance
agency: Noise
CD: Michael Milardo
AD: Brock Ellis
writer: Michael Milardo
agency producer: Ann Rubenstein
account director: Mike Vrlak
prodco: Holiday Films, Toronto
director: Michael Milardo
executive producer: Josefina Nadurata
line producer: George Johnson
DP: Todd Duym
editorial: Cycle
editor: Rob Doucet
audio: Koko
colourist: Claudio Sepulveda, Technicolor