The Joy of Finger Cooking

Boston Pizza has made a book for the finger cook.
finger cooking

If you are one of those people who would prefer to do their cooking while avoiding the kitchen (like the guys featured in the above ad) then Boston Pizza’s got a treat for you. Working with Taxi, it developed a book for the finger cook: The Joy of Finger Cooking. Of course, it’s really a new take on the standard delivery takeout menu, but that’s a distinction that finger cooks are happy not to make. Speed dial, after all, is the finger cook’s most important cooking tool. The cookbook is available for download via Boston Pizza’s website, which it has recently revamped to enable online ordering with fewer clicks.


advertiser: Boston Pizza
agency: Taxi
ECD: Darren Clarke
ACD: Niall Kelly
writers: Irfan Khan, Darren Clarke, Niall Kelly
designers: Brooke Henessey & Niall Kelly
digital ACD: Dave Luxton
group account director: Edith Rosa
account director: Anna Halfpenny
account manager: Tamara Gervais
digital strategist: Adam Brain
broadcast producer: Brie Gowans
print producer: Jen Shapiro
illustrators: Esther Sanchez & Brooke Hennessey
photographer: Ryan Szulk, John Sherlock, Jim Tinios
food stylsist: Noah Witenoff
prodco: OPC
director: Chris Woods
executive producer: Dwight Phipps
DOP: Tico Poulakakis
editing house: Poster Boy
editor: Griff Henderson
editor assistant: Danica Pardo
sound house: RMW
post production: CRUSH & Alter Ego
media planners: Scott Henderson and Stephany Sousa