A bike’s life

365 days of gradual decay.

On Jan. 1, 2011, Red Peak Branding locked a fully accessorized bike to a post on New York’s busy Soho Street and then took a photo of it every day for year, documenting its gradual disappearance. The results are captured in this time-lapse video. Anyone who’s owned a bike in the big city can predict how this story ends, but on the bright side, the basket lasted much longer than we expected.