Car Chase

Shaw audiences strap in for the ultimate viewing experience.

Shaw’s new ad campaign takes couch surfing to the extreme, selling the company’s new Shaw Exo network as an experience: you don’t watch it – you feel it. The ad ran exclusively in Western Canada during the Super Bowl, and will run till March 18 as part of a larger campaign promoting the new network. The spot puts the couch atop a car in a high-speed chase, and takes the couch potatoes along for the wild ride. We think we’ll stick to the comfort (and safety) of our living rooms, thank you very much.

advertiser: Shaw Communications
agency: BBDO Toronto
VP EDC: Carlos Moreno, Peter Ignazi
ADC: Jaimes Zentil, Craig McIntosh
agency producer: Dena Thompson
VP, group account director: Martina Ivsak
account director: Olivia Mendez
account supervisor: Chris Edmeades
account executive: Christine Michalejko
director: Stylewar
director of photography: Oliver Wood
production company: Smuggler@Soft Citizen.
editorial: Noah Herzog
post production: The Mill
music: Human Worldwide