Car Chase
Shaw audiences strap in for the ultimate viewing experience.
[iframe_youtube video=”KeEdfPUpAlA”]
Shaw’s new ad campaign takes couch surfing to the extreme, selling the company’s new Shaw Exo network as an experience: you don’t watch it – you feel it. The ad ran exclusively in Western Canada during the Super Bowl, and will run till March 18 as part of a larger campaign promoting the new network. The spot puts the couch atop a car in a high-speed chase, and takes the couch potatoes along for the wild ride. We think we’ll stick to the comfort (and safety) of our living rooms, thank you very much.
advertiser: Shaw Communications
agency: BBDO Toronto
VP EDC: Carlos Moreno, Peter Ignazi
ADC: Jaimes Zentil, Craig McIntosh
agency producer: Dena Thompson
VP, group account director: Martina Ivsak
account director: Olivia Mendez
account supervisor: Chris Edmeades
account executive: Christine Michalejko
director: Stylewar
director of photography: Oliver Wood
production company: Smuggler@Soft Citizen.
editorial: Noah Herzog
post production: The Mill
music: Human Worldwide
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