National Sweater Day

WWF Canada has a gaggle of grannies standing by.

World Wildlife Fund wants you to be a dear, and wear a sweater on Feb. 9, or National Sweater Day. So turn down the temp and don your best grandma-knit. Need a hand remembering to pull the sweater out of storage? You can book your very own grandma (or nana, bubbe, oma or gam-gam) to call you up and remind you. Working with John St., WWF Canada has a Grandma Hotline standing by, ready to take your call (and your donation). Just make sure to call your own grandma and thank her for the sweater afterwards!


advertiser: WWF Canada
agency: john st.
CDs: Angus Tucker/Stephen Jurisic
copywriter: Kurt Mills
AD: Kyle Lamb
agency producer: Mavis Huntley
account service: Melissa Tobenstein/Amelia MacGregor
brand experience/planning: Nicole Polivka/Tammy Chiasson
director: JJ Adler
production company: Tool of North America/Radke
exec producer: Dustin Callif/Miriana DiQuinzio
head of production/line producer: Simi Dhillon/Nick Sorbara
editorial: Chris Murphy, Relish
audio house: Vapor Music