Dirty valentine

Durex gives adult greetings.

Durex is putting a different twist on the giving of Valentine’s Day cards this year and it’s a decidedly dirty one. Through Facebook, Durex is allowing users to send their friends very adult versions of typical Valentine’s Day cards. Developed by Euro Toronto, the cards say things like “Tonight I want you to ride me like a mechanical bull in a Puerto Rican truckstop bar” and “Roses are red, violets are blue, front door, back door, tonight it’s up to you.” So much for sugar and spice and everything nice. These are not your parents’ V-day cards. Happy dirty V-day everyone.


advertiser: Durex Canada
agency: Euro Toronto
CD: Jon Frier
ACD: Evan Long
AD: Sandra Baumander
writers: Rebecca Gillis, Jen Durning
accounts: Elizabeth Galloway, Emma Toth, Cass Enright