Puck prayers
The Catholic Church of Montreal taps into hockey fever.
The Catholic Church of Montreal is giving Montreal Canadiens fans a chance to ask for divine intervention in the team’s quest to get into the playoffs. The organization placed an ad, developed by Bos in Montreal, in Journal de Montreal and La Presse, inviting fans to pray for a playoff spot. There’s a joke about hockey being a religion in there somewhere.
Credits:
advertiser: Catholic Church of Montreal
agency: Bos Montreal
creative: Sébastien Deland
client services: Sylvie Marsan, Vanessa Labrecque
media: Dave Gourde
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply