Julyna's saving lives one woo-hoo at a time.

Men may have Movember, but women have Julyna, a day that aims to raise funds and awareness in order to fight cervical cancer and HPV. Whereas the men grow creative moustaches, women, as this print ad developed by Cossette shows, are encouraged to get creative with their woo-hoo grooming. We bet dudes everywhere are saying “woo-hoo!” to that. The ad features the tagline “Let’s win the fight against cancer one woo-hoo at a time.”


advertiser: Julyna
agency: Cossette, Toronto, Canada
CD: Pete Breton, Dave Douglass
AD: Angela Sung, Tom Koukodimos
copywriter: Rachel Abrams