Losing everything

Carbonite gives newlyweds fair warning.

The couple in this ad for Carbonite, developed by Arnold, aren’t getting their wedding off to a very good start. Even before the bride has walked down the aisle loved ones are telling them that they’re going to lose everything. That would put an ominous damper on anyone’s nuptials. Luckily a friend bursts in at the last moment to clarify what exactly they’ll lose. Since Carbonite is a Boston-based data and file backup software company, you can probably guess what it was the couple was being warned about.


advertiser: Carbonite
agency: Arnold