The secret supplement
BioSteel is the NHL's worst-kept secret.
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There’s something sketchy going on in NHL locker rooms. Certain players are clandestinely carrying around bottles filled with a strange red liquid. Mike Cammalleri is the culprit in this ad, developed by Euro RSCG Toronto, which is for sport supplement BioSteel, the NHL’s worst-kept secret. The poor camera guy trying to get Cammalleri to spill the beans on BioSteel gets more than he bargained for.
Credits:
advertiser: BioSteel
agency: Euro RSCG Toronto
CD: Jon Freir
director: Jean-Marc Piche
editor: Marco Pazano
music: Silent Joe
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