Israeli Alzheimer Association gives moviegoers an experience they'll never forget.

The Israeli Alzheimer Association wanted to make an impact during Alzheimer’s awareness week in Israel and figured that there was no better way to do so than having people experience the confusion and disorientation that Alzheimer’s patients feel on a regular basis. With the help of ACW Grey, the organization targeted moviegoers, providing them with a film experience they wouldn’t soon forget.


advertiser: Israeli Alzheimer Association
agency: ACW Grey, Israel
CD: Ziv Meiri
ADs: Carmit Ken-Dror, Tal RIven
copywriters: Idan levy, Ziv Meiri
producer: Hagi Ramti
editor: Daniel Peretz