Three little pigs

The Guardian puts a modern media twist on a classic tale.

When three little pigs go bad, British newspaper The Guardian will be there to report the story every inch of the way. This TV ad promoting the paper by BBH is a modern-day retelling of the classic tale in which a pack of porkers is done wrong by a big bad wolf. Truth, however, is stranger than fiction, and thanks to The Guardian providing the whole picture through its in-depth reportage, as it turns out this version of the story doesn’t go quite as you might remember it.


advertiser: The Guardian
agency: BBH
CD: David Kolbusz
creative team: Matt Fitch & Mark Lewis
producer: Davud Karbassioun
production assistant: Genevieve Sheppard
head of strategy: Jason Gonsalves
team director: Ngaio Pardon
team manager: Alex Monger
team assistant: Katie Burkes
media buying agency: PHD
media planner: Toby Nettle
prodco: Rattling Stick
director: Ringan Ledwidge
producer: Chris Harrison
DoP: Franz Lustig
editor/editing House: Richard Orrick (Work post)
post production (Graphics + CGI effects): The Mill London
sound design: Will Cohen & Sam Brock
music: Phil Kay (Woodwork Music)


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