StrawberryFrog's Scott Goodson unpacks movement marketing.

How do you turn a brand into a full-fledged cultural movement? Scott Goodson, an expat Canadian and founder of the world’s first cultural movement agency, StrawberryFrog, shares his secrets in Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements, recently named a hot new read on The Daily Beast.  We can’t wait to check it out…and then take over the world!