McDonald's gives Parisians some face time.

McDonald’s in Paris thought it would run an OOH campaign with a twist. To entice people to come into one of its locations it allowed people to actually see themselves standing in line waiting to be served a McDonald’s hamburger. Working with BETC Euro RSCG, the QSR set up an OOH digital billboard (of sorts) and encouraged passersby to have there photo taken so their likeness could be integrated into the campaign. When finished, they were given out a personalized version of the print so they could proudly display their McFace to their friends.


advertiser: McDonald’s
agency: BETC Euro RSCG
agency management: Olivier Sebag, Eugénie Lefebvre, Laura Kerdraon
CD: Stéphane Xiberras
AD: Benjamin Le Breton
assistant AD: Grégory Pierrain
copywriter: Arnaud Assouline
strategic planing: Clarisse Lacarrau
photographer: Laurent Seroussi
art buyer: Isabelle Mocq-Orain
production: Rita Productions
retouch: Pierrick@Sparks