Touch the untouchable

Skittles makes weirdness tangible.

Skittles and BBDO Toronto are back at it, with a new slate of zany, touchable online ads. (We’re sure you remember their first foray into low-tech touch technology a year ago, which most prominently featured a man-cat.) This time around, rather than encouraging people to touch the rainbow, the candy brand wants them to touch the “untouchable” with ads that star, among others, a zombie tennis player and a werewolf baby.


advertiser: Skittles
agency: BBDO Toronto
prodco: OPC
director: Jeff Low