Take a minute

Minute Rice helps make life a little less hectic.
minute rice

Sometimes in life it’s advisable to take a minute. You can use this minute for a whole variety of things: sharing, resting, breathing and so on. In this ad for Minute Rice, developed by Toronto-based The Brainstorm Group, the brand shows that using its ready-to-serve cups makes it easier to savour life’s little moments. We recommend savouring with soy sauce.


advertiser: Minute Rice
agency: The Brainstorm Group