The juice

Tropicana taps into nature.

Tropicana’s got the juice. It’s unveiled a new ad campaign, developed by global AOR Juniper Park, that celebrates the Florida growers who provide the oranges that become its orange juice. The above video is the campaign manifesto, a tribute to the orange in all of its juice-spouting glory. The vids below introduce viewers to two growers, both showing that orange growing is an occupation that runs in the family, as does extremely high doses of vitamin C.


advertiser: Tropicana
agency: Juniper Park
ECD:Terry Drummond & Allan Madill
copywriter: Courtney Colomby
AD: Randy De Melo
agencyproducer: Anne Marie Martignago
director: Joshua Neale
production company: Smuggler@Soft Citizen
exec producer: Link York & Eva Preger
head of production: Rob Burns
Smuggler exec producer: Brian Carmody, Patrick Milling Smith & Lisa Rich
line producer: Drew Santarsiero
director of photography: Andrij Parekh
editorial: Griff Henderson, Poster Boy Edit
online: Crush Inc.