Cutting waist

Nutribar wants to help a mayor out.




Nutribar is offering to help cut the waist, coyly targeting a controversial Canadian mayor from a city that starts with T and rhymes with “Oronto.” (Okay, we’ll spell it out for those outside the GTA: the ad references Toronto Mayor Rob Ford, who’s  publicly trying to lose weight alongside his councillor brother Doug Ford.) Designed in house, the ad has been popping up on public transit around the city. We gave this banner a chuckle while we held our politically opinionated tongues.


advertiser: Stella Pharmaceuticals Canada Inc.
copywriters: Jerry Abraham and Brenda Embree
VP of sales and marketing: Brenda Embree
designer:  John Gudelj
media agency:  VMC Media