What are Wheat Thins, Alex

Trebek drops a little trivia while snacking.
alex trebek

Okay, we’ll admit it: the main reason this spot made our list this week is our ever-present love for Alex Trebek. We may not watch Jeopardy! anymore, but he still brings up fond memories of shouting answers at the TV in vain. And in this spot he proves to be everything we imagined – only with Wheat Thins. As part of its “Do what you do with Wheat Thins” campaign, by New York-based agency Being, Kraft has tapped some famous personalities, including Family Guy’s Stewie, 30 Rock‘s Tracy Morgan and, of course, Trebek. We’ll take “Good Branding” for 500, Alex.

advertiser: Kraft
agency: Being

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