Digital skin

Samsung projects art on the human torso.
12 03 29 Samsung

In this spot “Explore Your Dual World,” from Samsung Portugal,  a model who is painted silver sits in a chair. Suddenly he’s no longer a model but a living piece of art, as projections encase him, transforming him from a moving map to a robot to – possibly the most eerily realistic of them all – himself sans-silver paint. We can’t figure out how to describe it other than: awesome. Trust us – just watch it.

advertiser: Samsung Portugal
agency: Excentric
video agency: Droid I.D.