Thriving minds

Freedom to Thrive helps kids in war-torn nations heal.

Toronto-based Freedom to Thrive offers psychological support for children affected by war. The organization works in war-torn countries, connecting children with mental health professionals and offering teachers in these nations training in psycho-social trauma. This poster, by Toronto-based MacLaren McCann, is a Rorschach blot-test and subjective to the viewer. We see a devil – which is probably what the kids affected by war see too.


advertiser: Freedom to Thrive Foundation
agency: MacLaren McCann
CD: Sean Davison
copywriter: Natalie Greenspan
AD and illustrator: Aaron Isaac
group CD: Troy McGuinness and Cam Boyd
studio: McGill
photographer: Philip Rostron, Instil Productions