Touching encouraged

The Breast Unit wants passersby to cop a feel.

This heat-sensing ad for Prague-based Breast Unit, by Leagas Delaney, encourages passersby to put their hands on it, triggering the appearance of a pair of breasts underneath. The male-targeted ad encourages men to check their partners for breast lumps, or risk having that part of the female anatomy disappear. While we may not personally be dying to lay our hands on the posters, the concept is intriguing and we’d love to see candid video of people actually taking part.



advertiser: The Breast Unit
agency: Leagas Delaney Prague, Czech Republic
CD: Tereza Sverakova
AD: Lauren van Aswegen
copywriter: Igor Paleta
photographer: Goran Tačevski