Real reality TV

Sony charts a woman's life on multiple screens.
12 04 05 sony

Sony Japan, with creative by Tokyo-based Party, takes viewers on a woman’s journey from her own birth to the birth of her child, played out on multiple screens. Captured in one continuous shot, the character bounces seamlessly from one Sony device to the next, as we watch her grow up and fall in love. If only our own lives were this seamless.

advertiser: Sony Japan
agency: Party