Hockey dreams

Hockey Hall of Fame highlights the careers that weren't.
12 04 11 hockey hall of fame

You can tell it’s playoff season when all the hockey spots kick into high gear. The Hockey Hall of Fame’s new spots take us on a journey through seemingly every Canadian kid’s dream: to play in the NHL. The twist? The dreams are shattered by massive injury, lack of skill or love.  The tag is “Most hockey dreams die. Come see the ones that didn’t.” It’s a harsh call to action. Thankfully, our dream was never to be a hockey star. But our Olympic figure skating dream didn’t come true either.



advertiser: Hockey Hall of Fame
ECD:  Darren Clarke
AD: Scott Johnson
writer: Chris Duffett
group account director:  Edith Rosa
account manager: Tamara Gervais
agency producer: Steve Emmens
director: David Hicks at Sons and Daughters
editor:  Griff Henderson at Poster Boy
sound: Vapor Music
HHOF VP, marketing: Peter Jagla
HHOF marketing and promotions manager:  Jacqueline Schwartz