Luxury lines

Fiat by Gucci gets the star treatment.
12 04 18 fiat

To highlight the partnership between Gucci and the Fiat 500, the Italian duo asked big name artsy publishers (including Vogue Italia, Dazed & Confused and Purple Fashion) to interpret the union of high-end fashion and compact cars in a series of short videos. We love the assembly line interpretation from Nowness, an online luxury lifestyle magazine. The others are a bit weird, to say the least (a blonde and brunette drag racing down a beach? A model having a very bad day?). Artistic, but weird.


advertisers: Fiat 500, Gucci
filmmakers: Jefferson Hack, editor in chief of Dazed & Confused and AnOther magazine; Chris Sweeney, film director for Nowness; Olivier Zahm, editor in chief of Purple Fashion magazine; Franca Sozzani, editor in chief of Vogue Italia; and Alexi Tan, film director