Parking pinball

Ford rewards bad drivers.
12 04 25 pinball

Ah Paris. The city of lights and love…and bad parking. To promote its new self park feature, Ford, with creative from Ogilvy & Mather Paris, set up an enticing proposition for Parisian drivers: a small parking spot that was nearly impossible to get into. Way above the spot sat an old-school pinball board that dinged and donged each time one of the two surrounding vehicles was hit. It was a contest to find Paris’s worst driver. And the winner? Well, he got a new Ford Focus. But we guess the real winners are the other Paris drivers who no longer have to worry about this man’s bad parking.


advertiser:  Ford Focus
agency: Ogilvy & Mather Paris