Happy people

SickKids smiles for fundraising.

After a teaser campaign, SickKids kicked off its fundraising effort, “Do the happy,” yesterday with a giant event in Yonge-Dundas Square, wild postings plastered across the city, print ads, transit posters and two new spots by agency Oxygen. The first spot features a girl playing tennis and making a happy face out of the balls (that’s talent!) and the second features an overly-pretty man grooming. We’re generally pretty happy people over here, but we gotta say, the image of the man plucking his nose hairs made us chuckle. The campaign succeeded: we’re happy.


advertiser: SickKids Hospital
agency: Oxygen Design Agency
media buyer: Maxus