Meet Phill Pace

Domestos toilet cleaner takes on a bodybuilder.
12 05 08 phill

Meet Phill Pace. He’s an Australian body builder who wakes up each morning at five. He works a full time job and trains in his spare time. Before a competition, he tans every four hours. He and his fiancé are to be married in September. He consumes almost 20 kilos of chicken a week and almost three dozen eggs daily. And for all the food going in, it’s gotta get out somehow. Thankfully, his fiancé has Domestos toilet bowl cleaner – which she claims is just as strong as he is. This spot, by Droga5 in Sydney, is a bit TMI. We’ll just take her word for it.

agency: Droga5 Sydney
client: Domestos
writer: David Nobay
prod. co.: Goodoil Films
director: Fiona McGee
producer: Claire Richards
agency producer: Paul Johnston
editor: Dave Whittaker
sound: Nylon