Ultimate survival

Land Rover's incredible, edible guide.

Just in case its adventurous drivers get in a pickle, Land Rover and Y&R Dubai set out to create the ultimate survival guide. The booklet offers instructions on how to navigate dire climates or avoid dangerous animals. And best of all, it’s printed on edible paper and ink. Simply remove the metal spin and chew if needed. It may not be tasty, but this could be the ultimate survival tool.

advertiser: Land Rover
agency: Y&R Dubai