Indestructible billboard

Evoc backpacks channel circus games.
12 05 16 evoc

Step right up folks. Are you as strong as you think you are? Take a whack at this transit shelter and find out. To promote its new shock absorbent backpack, Evoc and Publicis Munich invited pedestrians to take a run at this new indestructible billboard. It measures the impact and shares it in real time on its Facebook page. It’s reminiscent of those circus games that test your strength. Except, in this case you don’t get a prize.


advertiser: Evoc
agency: Publicis Munich