Invisible ad

Lynx offers a glimpse into a hidden world.
12 05 16 lynx

In what is claimed to be the world’s first invisible ad, Australia’s Lynx Fragrances (North Americans call it Axe), with creative by Soap Creative, passed out special sunglasses to pedestrians, offering them a glimpse into the crazy mixed-up world of Lynx. Decking out a house’s windows with specialized screens (Lifehacker had a great article about how to do it if you’re interested), people with the shades got to see a dog swimming around in a flooded apartment, a couple getting hot and heavy and a monkey just hanging out. Some things are best kept in the dark.


advertiser:  Lynx
agency: Soap Creative