Tweet beats

Red Bull makes Twitter music.
12 05 22 beets

Red Bull’s Australia office has put music to characters – 140 characters to be precise. To promote its new Beat Suite, with Sydney-based agency Tequila, it built a website that can analyze the sentiment behind a tweet’s worth of characters, giving it a unique musical story. Sadly, at this time, it doesn’t look like it can pull in existing Twitter accounts, but rather it analyzes what you type out on the music bar, which can then be linked to your feed. Probably for the best – the over-abundance of food tweets may sound a bit bland.


advertiser: Red Bull
agency: Tequila