Hidden Camera

Videotron traps its employees.
12 05 25 videotron

Following on the success of its prank call commercials last year, Videotron and Sid Lee put Videotron technicians through the ringer in a series of hidden camera traps. The first, a single lady calls her mother after “Alex” installs her new landline. Playing Alex off as her new boyfriend, the mother rushes over and awkwardness ensues. Another vid has a water-obsessed man testing the sound and yelling at his technician, who he dubs Martha. Those poor employees never knew what hit them.



advertiser: Videotron
agency: Sid Lee