Wine orchestra

Yellow Tail makes music.

Australian wine co. Yellow Tail, with the help of Toronto-based TBWA, wants Canadians to make some music with their wine. The website invites folks to submit a video of them making noise with their bottles or glasses. Then, visitors can select from the wall of earlier submissions and record a song from the cacophony of choices. This definitely requires us to finish off a bottle of wine … or five. All for a good cause right?


advertiser:  Casella Wines
brand: Yellow Tail wine
brand manager:  Sally Baker, Samantha Marks
director of marketing:  Libby Nutt
agency:  TBWA/Toronto
CCO: Jack Neary
CD: Curtis Edwards
AD: Denise Cole
copywriter: Michelle Spivak
Account Director:  Helen Winfield
Digital Producer:  Neal Owusu
PR: Apex Public Relations