Autotrader predicts your car personality.

Ever wonder what type of car you are? It’s a question that plagues us daily. Now there’s an app for that. The new autoLYZER Facebook app for Autotrader can tell you exactly what your personality is – in a car. The app, by DDB, mines your Facebook posts and data to determine your best fit. Apparently Pamela Anderson would be a Porshe 911, Shania Twain a BMW 3 Series and Ryan Gosling a Ford Mustang… wonder if Justin Bieber would be a scooter.


advertiser: Autotrader
agency: DDB
CD: Todd Mackie, Denise Rossetto
copywriter: Daniel Bonder
AD: Pete Ross
senior cultivator: Melissa Smich
agency producer: Luc Quartarone
technologist: Joe Dee
strategist: Kevin McHugh
SVP: Michael Davidson,
account director: Peter Brough:
account supervisor: Carly Sutherland:
account coordinator, Lindy Scott
PR manager: James Loftus
PR supervisor: Gabrielle Totesau
senior PR consultant: Erin Bodley
audio house: Grayson Matthews
production company: Superfad
ECD:  Will Hyde
AD: Gretchen Nash
lead developer: Joseph Gray
flash developer: Brent Wantanabe
lead 3D artist: Matt Guzzardo
lead modeler/texture artist: Adam Rosenzweig
animators: Patrick Clarke, Greg Bekken
lighting/texturing: Andrew Butterworth
simulation/VFX: Phipat Pinyosophon
additional lighting/texturing: Kyle Humphrey
lead compositor: Joel Voelker
compositing: Kaleb Coleman, Paul Barkshire, Paul Cantor
editor: Ryan Haug
senior interactive producer: Beck Hendrerer-Peña
producer: Aimée Safko
executive producer: Chris Volckmann