Untouchable Lurzer’s

The ad archive wards off thieves.

Owning a Lürzer’s Archive book is a dangerous task. Often stolen for its beautiful imagery, the anthology of advertising took a step the stave off thieves. Introducing “Untouchable Covers,” prints that sit atop the book to prevent theft. The scintillating magazines (such as De-worming World and Doily News) cover such fascinating topics like “Why a logo can always be bigger,” and “99 problems [but a batch ain’t one].” Actually, with these pun-filled headlines, we’d read ‘em.


advertiser: Lürzer’s Archive
agency: Leo Burnett London