Green vending

Tourism B.C. dishes out travel perks.
12 06 06 tourism

Imagine walking down the street one day to see a giant vending machine with comically large buttons. None of the passersby dare touch the buttons, but then some brave soul does… and gets a bike? Seriously. Some lucky dude walking down the street in L.A. was brave enough to endure the skeptical stares of onlookers and he walked away with a bike, part of Tourism B.C.’s campaign to encourage Americans to visit the province. Others who took part got guide books, towels and tripods. We’ll take a bike please!


advertiser: Tourism B.C.
agency: Dare Vancouver