Method’s rainbow

The hand soap brand belts it out for hygiene.
12 06 08 method

In this new spot for Method hand soap by San Francisco agency Mekanism, a bearded man dressed in white serenades us with a tune about hygiene. Method, you see, comes in a multitude of colours – highlighted ever-so-cheesily by a backdrop of Method bottles backlit and arranged in a rainbow, because using the soap is like “high-fiving a rainbow.”  It’s also like “a world of sexy flowers,” he sings. We’re not sure we would use the word “sexy” anywhere near this spot, but who knows, this guy could turn out to be the hipster-nerd version of the Old Spice guy.


advertiser: Method
agency: Mekanism