Defeat denial

CAMH breaks down stereotypes.
12 05 13 CAMH

New creative for the Centre for Addiction and Mental Health in Toronto, by the recently adjoined DentsuBos, shines light on the stereotype that depression is something you can “just get over.” Friends, the video demonstrates, sometime just don’t understand mental health issues. Hearing “You’re your own worst enemy,” “You just need a girls’ night out,” or “Just get over it,” doesn’t solve the problem – but are probably words we’ve all said or heard at one point or another.


Agency: DentsuBos
Director/Creative Director/Writer: Gary Watson
Art Director: Simon Duffy
Production Company: Holiday Films
Executive Producers: Josefina Nadurata/Derek Sewell
Producer: Marie Robertson
Director of Photography: Andre Pineaar
Editorial: School Editing
Editor: Mark Morton
Post: Alter Ego
Sound: RMW Music