Bright lights, big city

Moment Factory lights up Atlantic City's boardwalk.
atlantic city

Montreal-based Moment Factory was commissioned by Atlantic City Alliance to brighten up the boardwalk and bring people back downtown. With creative carte blanche, the group transformed the main boardwalk structure into a lightshow, which launches July 4. The above video is just a teaser of the eight-minute show, which appears to have fire and broken buildings. If someone wants to foot the bill for us to head down and describe it in more detail, we’d accept…for research, obviously.



Client: Atlantic City Alliance
Agency: Moment Factory
Producer: Geneviève Forest
Multimedia director: Nelson De Robles
CD: Sakchin Besette
Environment director: Gabriel Pontbriand
Music composer: Vincent Letellier