Dads in briefs

BGH wants to stop the madness.

This spot for BGH air conditioners is a little older, but it recently won a Gold Lion at Cannes, so we’re resurrecting it because it’s a fine example of global creativity…and dads in underwear are funny. Canada is pretty air conditioning obsessed nowadays, so the “dads in briefs phenomenon,” as we like to call it, isn’t as prevalent here, at least not anymore. But we suggest asking your mothers about the time before central air, when tighty whitey sightings abounded and opening every screen door meant taking a serious risk…


Agency: Del Campo Nazca Saatchi & Saatchi
Client: BGH Air Conditioners
ECDs: Maxi Itzkoff, Mariano Serkin
CDs: Ariel Serkin, Juan Pablo Lufrano
Creative: Nicolas Diaco, Ezequiel De Luca
Agency Producers: Adrian Aspani, Ezequiel Ortiz
Director: Nico & Martin
Production Company: Primo
Executive Producer: Caro Cordini
Producer: Victoria Piantini
Director of Photgraphy: Leandro Filloy
Art Direction: Muriel Rani
Costume Design: Andrea Brzezniak
Post production: Pickle House
Post Producers: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Transfer: Cinecolor
Music: Swin Musica
Sound Design: Notdeaf Sound Design