Female athletes speak out for Nike.

In this spot for Nike by W+K Portland, female athletes talk frankly about the obstacles they’ve had to overcome to rise to the top of their sports. As young girls, some were ostracized by their male counterparts, told they were too small, that athleticism wasn’t feminine…but determination and attitude meant they went for it anyway. The lesson here being: screw what everyone else says. Or, in Nike’s words, just do it.


Client: Nike
Creative Agency: W+K Portland
Creative Directors: Alberto Ponte, Ryan O’Rourke, Dan Hon
Copywriter: Dylan Lee
Art Director: Ayse Altinok
Producer: Erin Goodsell
Account Team: Vanessa Miller
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Executive Agency Producer: Ben Grylewicz
Production Company: Anonymous Content
Director: Mark Romanek
Executive Producer: Eric Stern
Line Producer: Suzie Greene Tedesco
DP: Jeff Cutter
Production Manager: Marisol Aragon-Herold
Editorial: Arcade Edit
Editor: Paul Martinez
Managing Partner Damian Stevens
Executive Producer: Deanne Mehling
Post Producer: Cristina Matracia
Assistant: Andy Trecki
Telecine: Company 3 LA
Producer: Matt Moran
Colorist: Sean Coleman
Online & FX: Airship
Artists: Matt Lydecker
Producer: Terry O’Gara
Audio: Eleven Studios
Artist: Jeff Payne
Audio Producer: Caroline O’Sulivan