National canthem

Molson performs "O Canada" with cans and bottles.
12 07 06 molson

The “I Am Canadian” slogan may be retired, but Molson remains all about the patriotic touch. Spot on time for the Canada Day weekend, this surprisingly stirring rendition of the national “canthem,” by Rethink, is performed using instruments fashioned solely from Molson’s bottles and cans. In addition to being a vastly more productive use of your empties than hauling them in for spare change, it’s bound to have you on your feet by the end. Remember to remove your cap.


Advertiser: Molson Coors
Agency: Rethink