Passion meter

McDonald's hunts for the best football fans.

The Euro Cup may be over, but its creative reach lives on. Depending on who you ask, football fans (soccer fans to North Americans) are arguably some of the most passionate people on earth when it comes to their sport. Enter McDonald’s Passion Meter, an interactive website that encourages yelling. The fans with the loudest voices can help propel their countries to the top of the rankings (at last check, Ireland had the most passionate fans). The site also boasts a live map to see who’s screaming where, mini documentaries and a gallery of participants. Now, we know Canada wasn’t even eligible to play, and that our soccer team isn’t exactly up to par with the Euro league, but we’d have loved to show our support for our nation. We’ll just have to cheer for the underdog (in this case, that would be France).



Advertiser: McDonald’s
Agency: DDB Paris
ECD: Alexandre Herve
AD: Mathieu Nevians
CW: Olivier Henry
TV Production: Sophie Megrous
EP: Jacques Lavaud
Director: Eivind Holmboe
EP: Carly Stone
Producer: Michelle Stapleton
Production Manager: Kate Sinden
Production Assistant: Fatima Zaman
Director of Photography: Ian Murray
1st AD: Tirso Diaz-Jares Rueda
1st AD: Javier Soto
Sound Recordist: Richard Munns
DIT: Ray Moody
Offline Editor: Jose Ramon Lorenzo Picado
Online: Framestore
Online Producer:  Andy McLintock
Online P.A.: Marc Page
Smoke Operator: Tim Greenwood
Smoke Operator: Matt Clarke
Colourist: Teffan Perry
Colourist: Edwin Metternich
Sound: Hackenbacker
Producer: Jules Zabbar
Sound: Oliver Brierley
Sound: James Feltham
Sound: Nick Robertson
Music: Pablo Martin
Director: Dan Storey
Producer: Daniella Keeble