Left vs. Right

Twix's secret rivalry is revealed.
12 07 17 twix

Not since the Montagues and the Capulets has there been a rivalry as vicious as the Twix partners who developed the candy, but promptly broke it in half over a dispute. This new spot by BBDO New York tells the tale of the double bar and highlights just how different the “right” and “left” Twix bars actually are. Which side will you choose?


Advertiser: Twix, Mars
Agency: BBDO New York
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain Gianfranco Arena
Creative Director / Copywriter: Chris Beresford-Hill
CD / AD: James Clunie
Executive Producer: Anthony Curti
Music Producer: Melissa Chester
Production Company: MJZ
Director: Craig Gillespie
President: David Zander
Editorial Company: MacKenzie Cutler
Editor: Ian MacKenzie
Visual Effects: Eight VFX
Music Company: Human
Sound Design: MacKenzie Cutler
Mix Company: Sound Lounge