Magnetic hair

JCI tries out billboard-sized fridge art.

The John Casablancas Institute wants to offer you magnetic hair. Well, sort of. The hair and makeup shop paired up with Spring Advertising in Vancouver and unveiled a massive magnetic billboard depicting a woman with flowing hair made entirely out of the little plastic numbers mostly seen on fridges in houses with kids. The billboard comes complete with a door handle and some spare magnets. This puts our childhood fridge art to shame.

Creative Director: Rob Schlyecher
Art Director: James Filbry
Designer/illustrator: Shon Tanner
Account Co-ordinator: Caitlin Brownless
Installation: Stacey Barton + Team Spring